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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

More brands are bringing more content in their web presence – to help customers make the right choice. Our 8 favorite content strategy presentations and slide decks of 2012, from Kristina Halvorson, Sara Wachter-Boettcher, Rand Fishkin, Jonathon Colman, Stephen P. Help users play with the features on teh site, help them discover. Content Strategy For The Web, Adobe Reader. Content Strategy For The Web, Adobe Reader This is the eBook version of the printed book. No longer do people like visiting a retail store and checking out the goods that they want to purchase. Shopping habits have changed over the last few years. Your SEO strategy is very important to your overall web traffic strategy. The question is not whether to aggregate content, it's how to do it well. Anderson, Margot Bloomstein, John F. It's too limiting to constrain content strategy to the domain of web communications only. For the sake of future proofing and business agility, marketers should develop content strategy independent of any specific medium. The most effective web strategies include 4 different kinds of content.